Jazzistry Mission Statement

Jazzistry is an Educational Program that uses live performance to teach children and adults the story of jazz and its role in American History in order to:

1

Expand how we view our society

2

Cultivate a personal relationship with our history

3

Demonstrate the benefit and beauty of our multicultural heritage

4

Create a new generation of jazz lovers

Financial

Programming

Marketing

Administrative

1- Market Analysis

Program Goal

2-Program promotion

Generate sufficient Income for Sustainable Organization

Develop Appropriate Programs to meet the Market needs

Develop Specific promotional activity for targeted Jazzistry Markets

Meet the organizational needs efficiently at lowest cost possible

Strategy

a careful plan or method for achieving a particular goal usually over a long period of time

a

Develop creative funding models to appeal to targeted audiences

Accurate Historical Content to meet the Mission

Understand the current market for our products

Utilize professional staff, interns, and volunteers effectively

b

Develop Partnerships supporting public performances

Musical Contnent that supports the historical contnent

Promote Jazzistry to our targeted markets

Develop a volunteer group to support specific activities (Fundraising, programming, marketing, etc.)

c

Increase Grant Income

High Quality, Professional presentations

Increase in Contributions

Tactics

an action or method that is planned and used to achieve a particular goal

a

MSBOA Network with local funding sponsors

Introductory Programs for Public and School presentation

Market Survey of Public, Private, and Charter Schools to match their needs with our programs

a

Charter School network

(Jazzistry School Presentation)

a

Private Schools

Library, Church, Community Groups

b

DIA

Intermediate Programs

b

The Henry Ford

Jazzistry School Program (K-12)

c

Find new Grants for Unrestricted funds

Advanced Programs

c

Find New Sources for ongoing Contriobutions

Integrated HS Program

Public Performances

Fundraisers

Bands for Hire

From Strategic Plan

STRATEGIC OBJECTIVE 1: Improve Financial Stability and Sound Fundraising to Support Growth

STRATEGIC OBJECTIVE 2: Provide programs consistent withJazzistry’s mission

STRATEGIC OBJECTIVE 3: Build Organizational Capacity and provide facilities to do more of our mission work